Louwman Exclusive: Leading the way in the world of digital hospitality

When Managing Director Arjen van Beek of Louwman Exclusive approached us, his wish was immediately clear: to set a new standard within the automotive landscape. The goal was to develop a platform that not only strengthens the Louwman Exclusive brand, but above all serves the loyal Louwman community in the best possible way.

The project in brief

Thanks to innovative digital tools, automation and links to the Louwman Group’s digital infrastructure, Louwman can easily manage the platform themselves and stay one step ahead of the rest in the years to come.
By first working out the user flows and user stories, we got a fully validated understanding of the required functionalities.
The various sales paths towards ‘contact us’ and ‘request a quote’ were optimised through A/B testing and CRO audits.
As a business development agency, we act as a strategic sparring partner in Louwman Exclusive’s digital transformation.

User flows and user stories as the basis for functionalities

In recent years, Louwman Exclusive has invested heavily in creating an impressive showroom experience. To power this experience digitally as well, we started developing detailed user flows and user stories.

User flows are schematic overviews of all contact moments, decisions and actions a user takes during the website visit. User stories describe the different users and their goals on the website. By carefully working out these elements, we got a clear overview of all the pages and functionalities needed for the site.

Daan Tutert, Strategist

The automotive industry is facing major changes and with our extensive knowledge in the field of digital hospitality, we can provide Louwman with targeted advice on the steps they need to take in order to continue to be leading and relevant in five years’ time.

An integrated approach to stay ahead

As a business development agency, we have all the necessary digital expertise under one roof. Our integrated approach, seamlessly integrating strategy, marketing, design and development, enables us to launch campaigns quickly, achieve ambitious KPIs and further grow the Louwman Exclusive brand.

For Louwman Exclusive and the Louwman Group as a whole, this means having a strategic partner during their digital transformation. The automotive sector is facing major changes, and thanks to our extensive knowledge of digital hospitality, we can provide Louwman with targeted advice on the steps needed to remain leading and relevant in the years to come.

Our expertise

Design & Concepting

The design of a product, service or brand is often the first impression potential customers have and can determine the success of a business.

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Development, Technology & Experience

Building scalable platforms and applications.

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Brand identity & positioning

A strong brand identity and positioning are essential. Our experts create a powerful brand image by defining core values and a strategy that matches the needs of the target group. This sets the brand apart from the competition and communicates effectively to the target group.

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Strategy & Business Development

From a thoughtful long-term vision to concrete growth objectives.

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Louwman Exclusive: Leading the way in the world of digital hospitality

The project in brief

User flows and user stories as the basis for functionalities

Daan Tutert, Strategist

An integrated approach to stay ahead

Our expertise

Design & Concepting

Development, Technology & Experience

Brand identity & positioning

Strategy & Business Development

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