Wall Recordings: Rebranding of Afrojack's international music label

WALL has evolved from a music label closely associated with the Afrojack name to a powerful and independent artist development organisation. While WALL is unique within the entertainment industry, it still lacks a strong, international positioning that fully reflects this identity. A positioning that gives WALL the maturity to operate independently and matches its innovative approach to talent development.

The project in brief

A complete brand identity journey in which the brand was completely revised and redesigned.
We translated the brand identity into a fresh visual identity, including a new logo and corporate identity.
We also created a striking launch video for WALL’s social media channels, where video and animation came together around the new visual look.
The updated style, including brand identity, is captured in a clear brand guide that seamlessly connects to WALL Recordings’ unique character.

A revamped brand identity for WALL Recordings

To create a powerful new visual identity, everything starts with the core of your brand. We started with two in-depth brand identity sessions and worked out a completely new brand identity document. This made it clear what WALL Recordings stands for, what their goals are, and what their clear promise is:

WALL – Guiding creative ambition. Optimising artist potential.

This important reference work further includes:

Description of the brand essence
Description of the brand character
Description of the brand strategy
A set of inspiring core and brand values
Brand archetype: CREATOR
A clear tone-of-voice

Ferdinand Lam, Head of Creative

“Why a new brand identity? Brand identity brings organisations back to the absolute essence of their brand. Only then can you position your brand correctly and sustainably.”

A fresh visual identity captured in a brand guide

WALL’s redesigned brand identity, including its new DNA and character, has been captured in a complete brand guide. This document contains the redesigned logo, visual brand and the new corporate identity and gives substance to WALL’s identity from start to finish: A true and colourful Creator Brand. This brand guide serves as a guide for WALL in all external communications, from visual frames and colours to the use of fonts and tone-of-voice.

Expertises

Design & Concepting

The design of a product, service or brand is often the first impression potential customers have and can determine the success of a business.

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Development, Technology & Experience

Building scalable platforms and applications.

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Brand identity & positioning

A strong brand identity and positioning are essential. Our experts create a powerful brand image by defining core values and a strategy that matches the needs of the target group. This sets the brand apart from the competition and communicates effectively to the target group.

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Strategy & Business Development

From a thoughtful long-term vision to concrete growth objectives.

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Wall Recordings: Rebranding of Afrojack’s international music label

The project in brief

A revamped brand identity for WALL Recordings

Ferdinand Lam, Head of Creative