Design & Concepting

Design & Concepting

Design & Concepting combines traditional creative storytelling with the latest technological capabilities. The brand identity and visual identity (logo, logotype and corporate identity) form the basis of a new visual concept. This concept starts with the elaboration of user flows and user stories, is structured by drawing up wireframes and comes to life in a functional, visual translation into a fully developed prototype. This prototype is then ready to be subjected to critical user testing.

In short

• More than ever, brands need to rethink their strategy, voice and mission.
• The most successful brands use technology and marketing to create unique brand experiences and tell authentic stories that appeal to the right audience through creative automation.
• Behind every unforgettable campaign is a strong creative concept based on a crystal-clear understanding.
• Our experts make sure your brand stands out, whether you operate in healthcare, insurance, retail or any other industry.

Concepting

The design of a product, service or brand often forms the first impression for potential customers and can determine a company’s success. The process of design and concepting requires careful consideration of aesthetics, functionality, usability and brand identity.

Our experts understand that design and concepting is more than creating a visually appealing product or service. It is a strategic approach that focuses on understanding the needs and wants of the target audience, and translating them into a product or service that is relevant, user-friendly and distinctive. With extensive knowledge of design and concepting, our experts help companies develop products and services that are not only visually appealing, but also relevant to their target audience and contribute to achieving business objectives.

What is the purpose of your brand or service? Do customers experience it the way you envision? Does your brand still match your product, target audience and the vision and ambition you have?

The team of experts at Sumedia will help you answer these questions. We know how to get to the core of your brand by determining what you do, how you do it and who you serve. Our team of data analysts, strategists, marketers and creatives offers you new insights into successful design and concepting.