Strategy & Business development by Sumedia

Strategy & business development

By defining where your organisation should be in five years, you create a dot on the horizon to work towards. However, just setting that goal is not a business development strategy. It requires in-depth research into your position in the market and a thorough analysis of your opportunities and threats. Sumedia helps organisations grow by offering a full range of expertise for strategic choices, developing new products or services and transforming processes. This is always customised and fully tailored to your organisation, your brand identity and your growth ambitions.

In short

• Business development is always about creating added value for the customer and finding new opportunities in the market.
• A process-based, phased approach is crucial to keep a grip on the process and get the organisation as a whole on board.
• Here, we work back from the long-term vision and realise concrete objectives step by step.
• Our scale-up methodologies help us identify the right opportunities and develop an effective strategy to exploit them.
• An important aspect of business development is developing the proposition. This involves analysing and tailoring the offering to a specific market segment together with the client, including price and associated marketing and sales material.

The only way is forward

In an age where digital transformations are happening faster than ever, it is essential to keep up or get left behind. If you do not keep up with the changes, a competitor will run off with your business model and you will lose your relevance completely. The only way is forward. This means constantly reinventing yourself, gathering knowledge and being critical of the quality of your output. We help our clients move forward by embracing innovation and exploring together how this can be used to take the service to an even higher level.